Dream11 is India’s biggest fantasy sports gaming platform and the first Indian gaming company to surpass $1 billion valuation. The engine behind Dream11’s growth has been its enthusiastic and motivated team.
Built on a culture of high performance, collaboration, transparency, innovation, data centricity and ownership, Dream11 leadership team recognizes the importance of employee referral channel to source like-minded people who naturally fit into its culture.
Challenges
While the company provided leading-edge gaming experiences to its customers, it was lagging behind to provide the same kind of experience to its employees for the employee referral program. The program was run on a mailbox resulting in difficulties for employees to submit or track referrals, leaving them in the dark.
- Poor employee engagement with no visibility on status and rewards
- Cumbersome to maintain the entire referral programme in an excel sheet
- Lack of real time MIS
- Significant amount of recruiter’s time and effort went into updating the employees on the status of their referrals
Our referral program today contributes 40% of our joiners and brings in high quality talent right to our doorstep. It has become the best program to recognize, motivate and celebrate employee referrals, while giving an awesome referral experience to all.
Kevin Freitas,
CHRO Dream11
Solutions
With strong belief in innovation, entrepreneurship and creativity, RippleHire referral platform became a natural choice for Dream11. Both the teams came together to launch ‘Talent Scouts’, a gamified, social, mobile-friendly referral program where employees (known as Dreamsters) can refer their friends and win amazing prizes with every successful referral.
Dreamsters are able to share jobs on social media, track the live status of every referral, chat and interact with their referrals directly through the platform, offering wishes and answering questions as the referral progresses. What’s more, with every successful referral, Dreamsters win once in a lifetime experiences ranging from shopping vouchers, travel vouchers, movie tickets, dining coupons and much more. To top it off, Dream11 also gives away grand prizes every quarter to all the top players of the program.
Metrics
Of employees participated
Gamification, transparency of process and real-time status updates created a vibrant referral program
Employee referral contribution to source mix
Bringing in more like-minded, culturally aligned talent into the organization
Candidates reached through WhatsApp and social media
Employee referrals can help us to create brand and reach passive talent
