“Don’t be stupid. Don’t change. You are who you are for a reason.” When a friend passionately uttered these words on a zoom call, I paused. I took a sip of chai and stared into the oblivion. Friends with good intentions often tell you just like you need to hear it. “RippleHire has created a category of referrals in the country. You have a deep product, expertise, and deliver success. I mean, people recommend you for it. Why would you want to change….” I zoned out again in introspection.
He is right. We are incredibly fortunate to be solving the referral problem.
Recruiting key talent is the No 1 business challenge facing any CEO. Top talent helps companies make a greater impact on the economy. Every good employee hired helps a company reap a significant impact.
Employee referral is the best channel to hire top talent on time. The talent that is both excited to join and stay. And we built a deep product in referrals. And it pays off for itself because it is a cost-effective channel.
“Sudarsan, you there? Listen, think about it man. Think before you leap. Think about why”
I thanked him for his guidance and spent the night thinking about “Why”. And I kept coming back to one thing. 8 years of serving one user community and you realize one thing.
Recruiters are superheroes. Recruiters help people land their first job. They help candidates progress in life with fulfilling careers. Recruiters change organization trajectories by hiring great talent. And they do so with minimal fuss. Neither seeking credit nor prominence. They are silent warriors who spend every day improving lives, making the world a better place. One offer at a time.
But recruiters are in pain. Every day. Over the past few years, we have seen firsthand the challenges they face with technology. We realize that in organizations large and small, the recruiting technology made for them is actually used by the auditor. Candidates who are going to be offered are entered into the system and that is followed by a series of simulations or checks so all steps are complete. Bereft of data or support, the ATS becomes one more task for the recruiter and TA leadership. It is 2020. Our enterprises are stuck buying software made in Europe or US when recruiting in India is a world apart. It is unbearable and it does not need to be this way.
And, we have been quietly working away on this problem for five years now. Five years of working with marquee customers with a singular goal to delight the end-user. Obsessed with depth. Obsessed with improvements.
Our referral product is known for its innovation. Now, our talent acquisition cloud has depth too. The depth that sees us recommended in WhatsApp groups. The depth that helps us compete with global giants and win. The depth that helps customers trust us with their entire hiring engine, globally.
Here was our old identity. Our old logo.
Our old logo was prominent because we focused on one user. The employee. For a referral system, the referrer is the hero. But, in any recruiting ecosystem, the entire company is involved.
Our talent acquisition cloud caters to four user types in an organization
1) Employees
Referrers, Hiring managers, Business Leaders, Interviewers
2) Recruiters
HR/TA leadership, Managers, Sources, Recruiters
3) Candidate ecosystem
One of the key customers for the TA fraternity
4) Vendor partner ecosystem
Vendors, BGV folks, Assessment partners
Introducing our new logo
Our new logo with an embedded flywheel caters to all four user types. Each drop reflects a user group and our commitment to excellence for them. What does a flywheel do? It ensures smooth delivery of power from a motor to a machine.
In Talent acquisition, ‘To create a lasting impact, all these four user groups will have to move in a synchronized manner.’ The better they move in tandem, the larger will be the impact on speed, quality, success. And that is the philosophy behind who we are and our products. We help you create powerful flywheels delivering a powerful hiring engine.
So, yes, we have a new identity. We have a new normal too. A new normal in which we can solve your referral problem well AND alleviate pain for your entire recruiting fraternity.
“How you do anything is how you do everything” – Unknown.
If you have loved our referral product, you will love our talent acquisition cloud too. And, we will keep innovating on both, in the years to come. You have been kind enough to recommend us on WhatsApp groups for both products. Thank you, we are grateful for that.
A look back at how it all started: Our Journey from 2012
Our journey:
Happy birthday to my team at RippleHire. We are 8 now. We have a new and fresh identity. It is a fresh start full of hope, vibrance, and joy. Time to earn trust all over again. Trust through successful outcomes with a big scoop of passion and a whole lot of goodness.
A famous African proverb says – It takes a village to raise a child. Big gratitude to the entire HR ecosystem for raising RippleHire. You have shaped RippleHire by your wisdom, built it by your suggestions, comforted by your love, corrected by your feedback. You have achieved delightful outcomes by using our products well but more so, advocated for us on WhatsApp groups to friends and colleagues.
So, to our HR ecosystem and half a million-plus users in 25 countries, we bow in gratitude. We request you to join us as we celebrate a new identity, a new look for the company WE built together, RippleHire.
FAQ Section
Q1. Why did RippleHire change its identity and logo?
RippleHire evolved from a referral platform to a comprehensive Talent Acquisition Cloud. The new identity and logo represent our commitment to serving four key user groups—employees, recruiters, candidates, and vendors—with depth and innovation.
Q2. What does the new RippleHire logo signify?
The embedded flywheel in our logo symbolizes synchronized hiring—where employees, recruiters, candidates, and vendors move in unison to power an efficient and delightful hiring engine.
Q3. Is RippleHire still focused on employee referrals?
Absolutely. RippleHire continues to innovate on employee referrals while expanding to solve broader hiring challenges across the recruitment lifecycle.
Q4. How does RippleHire support recruiters and TA teams?
RippleHire is purpose-built for Indian and global enterprises, reducing recruiter pain by offering intuitive, data-backed workflows that simplify sourcing, assessment, and hiring processes.
Q5. What makes RippleHire’s Talent Acquisition Cloud different from traditional ATS tools?
Unlike legacy ATS tools designed for compliance, RippleHire focuses on recruiter experience, hiring velocity, and user delight—built for modern, high-volume, and high-quality hiring needs.
Q6. How has the HR community contributed to RippleHire’s growth?
HR leaders have been instrumental in shaping RippleHire through feedback, advocacy, and usage. From suggestions to support in WhatsApp groups, RippleHire has grown with the ecosystem.
Q7. Where can I learn more about RippleHire’s journey?
You can read about our evolution from 2012 to today in our journey blog here
Q8. How do I experience RippleHire’s new Talent Acquisition Cloud?
We’d love to show you. Book a demo with us and experience how RippleHire can elevate your hiring outcomes, starting with referrals and scaling to enterprise-wide recruiting excellence.
