Most of the organizations would rely on individual company led referral programs. But, the ABG team took on a bold bet – ‘Can ABG build a referral program where employees from any business can refer their friends for opportunities across the entire group?’

Their TA team embarked on an audacious strategy – “One Aditya Birla Group “. Leveraged the power of employee advocacy across individual companies to hire for each other through a group referral program. Demonstrated the power of collaboration and collective intelligence. Achieved remarkable results – driving 43 million brand impressions and 5x more joiners through social employee referrals. The ability of the group companies to work with central teams to benefit one and all is a story for all conglomerates to learn from.